communication
Friday, 20th April, 2012
Inventive business logos
A logo is a graphic symbol that represents a company and successfully communicates ideas to people. It’s very important in creating brand identity as it’s often the primary means by which a customer forms an image of an organisation. A professionally designed logo also helps foster a sense of trust between a business and customers, [...]
Monday, 19th March, 2012
Writing effective web content
Our Smell the coffee workshop on Friday was a really interesting introduction to web copywriting. Lead by copywriter Ellen de Vries, we started with a brainstorm exercise, a blueprint of five golden questions that can be applied to any piece of writing for the web. 1. What problems and scepticisms do your audience have? 2. [...]
Friday, 27th January, 2012
Blogging: why, how & when?
In the early days of websites, the majority of blogs (web logs) were used as diaries. It took a while before they started to be used commercially. Now there are over 150 million blogs, and more often than not in business they are integrated into the main website. Why should businesses be blogging? The main [...]
Monday, 21st November, 2011
What is digital marketing?
As the Digital Marketing Consultant at zero G media, when people ask me what I do I always have to go into more detail than just my job title. It’s become apparent that the term ‘digital marketing’ is surrounded by confusion – it’s not clear. So I thought I would explain by answering: what is [...]
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