email marketing
Monday, 14th May, 2012
Why excessive email bounces are bad news
A bounce is an email that is returned to the sender because it cannot be delivered. There are two kinds of bounce email: a soft bounce and a hard bounce. Soft bounces Soft bounces are emails which were sent to the server and processed, but returned to the sender because the recipient’s inbox is full, [...]
Monday, 7th May, 2012
How to segment your MailChimp list
Email segmentation allows you to better target your messages and make them more relevant to the audience. MailChimp’s segmentation feature lets you send an email to a section of your email list. You can filter information based on that provided when a subscriber signs up, so for example you may wish to segment your list based on [...]
Friday, 4th May, 2012
Dodging email spam filters
The majority of email clients have an automatic spam filtering function, so it’s important to understand how they work and how to ensure that your emails don’t get caught in the net. Some filters work by looking at which emails users classify as junk (when they click on the spam button). It reads the email, [...]
Wednesday, 29th February, 2012
How to embed videos in HTML emails
In our recent email marketing campaigns, we’ve been using video to illustrate a point. A picture tells a thousand words – it’s much more attention grabbing and is far more likely to get you more clicks. MailChimp has created a new video merge tag which will allow a video hosted on either YouTube, Vimeo, Blip.tv, [...]
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