seo
Monday, 26th March, 2012
Curious SEO: Google bombing
In honour of The March Hare, our month of commemorating the more peculiar side of digital media, we’re exploring some of the best Google bombs around. A Google bomb is an attempt to manipulate Google’s search engine into returning a particular web site as the first result when a specific word or phrase is searched [...]
Monday, 19th March, 2012
Writing effective web content
Our Smell the coffee workshop on Friday was a really interesting introduction to web copywriting. Lead by copywriter Ellen de Vries, we started with a brainstorm exercise, a blueprint of five golden questions that can be applied to any piece of writing for the web. 1. What problems and scepticisms do your audience have? 2. [...]
Wednesday, 30th November, 2011
Effective URL structure for SEO
Are you a beginner with blogging or new to SEO? This screencast in our SEO series looks at creating friendly URLs to help optimise your website. Clear, simple URLs also give visitors more information about the content of the page. Related screencasts SEO: Optimising your website for local searches Checking your listing on Google for [...]
Wednesday, 23rd November, 2011
SEO: Optimising your website for local searches
Through the month of Movember, we’re giving you tips and resources to help you look after the health of your website and get it performing more effectively. Enter to win a free website health survey! So in our next screencast focusing on search engine optimisation, our Digital Marketing Consultant is showing us how to optimise [...]
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