A Brighton based campaign created by The Men’s Network. This campaign takes place at the same time of year as both the National and International Men’s health week. They all aim to raise awareness of men’s health issues.

The proposition:

A little regular weekly exercise could save your life

Customer segments:

Inactive Men

Influencers of men

What we did:

We brought the campaign to life by creating a fresh corporate identity and a one-page website for Brighton-based charity The Men’s Network. The campaign made use of free social media tools to generate interest. It employed Facebook and email marketing techniques to promote men’s health issues.